Wednesday 21 January 2015

Evaluation 1

To Vernallis and Goodwins theories I think that I stuck to them as the music video followed the typical ideas of other RnB music videos rather than challenging them. We used jump cuts for example in the ecouple scenes as they are walking into the room and also when she takes his phone the camera shows the same scene from a different angle, we also used a faded effect for the flashbacks to show the contrast of the past and present times being different in terms of time and sad times to better times. We used four different base trakcs to keep going back to as seen in most music videos e.g. for each chorus going back to the same shots.Acording to Andrew Goodwins theory the music video is both amplification and illustration as we show the mood that it's happy as she is living a better life without her ex boyfriend but also showing following the lyrics in the bridge as the mood goes really sad so we have the footage also going along with this mood.

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