Andrew Goodwins theory is when that pop videos dont have the same structure to everyone else and that the singer is usually used to illustrate a character to tell a story or show them being the main focus. Pop videos are very repeptative as they use the same base tracks for the verse chorus and bridge
Illustration is used for the audience to get a feel of the song whether its as sad song or a happy song e.g the happy song would have people dancing and laughing and in a sad song they would be crying or having rain to sygnify that something bad has happned.
Amplification is when the lyrics and video completely match each other for example if the song says i walked across and in the video the singer is walking. payphone is a great example as he is calling straight from a payphone and the lyrics are abouit calling froma payphone.
Disjuncture is when the lyrics and song dont match at all and are different to each other. This song talks about love and the lyrics are saying "ill be there as soon as i can" but it doesnt show him running to the woman he loves but does show couples
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