1.) To generate attention for the song/artist.
2.) To create visual pleasure for its audience and help to boost sales.
Music videos are consumed in many ways such as through YouTube, Television Music Channels, and online music websites such as Muzu and Vevo.
In this music video, Beyoncé is dressed in very skimpy outfits with show her slim figure which many young girls wish to have. There is also a lot of choreography in the music video which adds to the visual pleasure and ties hand in with the upbeat R n B genre the song. There are many close ups of her chest, waist and bum all of which are common in music videos as it helps to present her as a sex symbol giving her a unique selling point.
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