Research for music video: Carol Vernallis research

Carol Vernallis studied camerawork and editing in music videos, within her study she noticed how edits in music videos occur more than in films, that a lot of edit in music videos were of a disjuncture and also that the editing was rhythmic and closely connected to the song.

Main observations:

• Continuity editing is broken, which draws more attention to what's on screen for viewers
• The edits are obvious! As this brings attention certain aspects, these obvious edit can be special effects or wipes.
• A base track (master shot) is used frequently to give a structure to the video
• The camera usually moves in time with music
• Jump cuts are commonly used a lot
  
  Some examples I have found:

Frank Ocean - Pyramids

This is a good example as I have found the edit of slow motion as well as special effects being used. The slow motion matches the chilled relax vibe the song gives and it also seen consistently throughout the whole song, it has been used when he is walking to when he riding the motorcycle and to when he is in a club. The use of special effects used are of credits which is done in post production, this is starting to become a regular thing to see in music videos now days, as it helps the artist be more known to new fans and gain some publicity within he industry. I also noticed a special effect that makes him look like he is melting away and so are his surroundings is used several times and makes the video more appealing to viewers as it is different. Some images/gifs from the video to showcase the examples I have found.

Beyonce - Flawless

FKA Twigs - Two weeks